Everyone Is Watching Video Online The question I often get asked about video marketing is why is video important? The answer is simple...because everyone is watching video online. Okay…not everyone. But by 2017, eMarketer reports that 69 percent of all consumer internet traffic will be viewing video…and the screen size [...]
Failure is simply the opportunity to begin again, this time more intelligently. - Henry Ford
Writing headlines Is the process of writing headlines that capture attention of the reader really that important? That is a good question. After all, the real meat of your article, blog, post or ad isn't in the headline…or even the imagery, it is in the text. However, people will never read your text if the [...]
Why Less Is More While on a recent shopping trip at a neighborhood market, I was struck with amazement and could easily see why less is more. Plastered on the walls throughout the store were a myriad of signs; some hailed reduced prices on a seemingly endless variety of products while others exclaimed the freshest [...]
Does your marketing stand out? If it doesn't, no one will notice and no one will care.
So you want success, huh? How badly do you want it? Do you really want it or just “kind of” want it? I ask because everyone says they want to be successful but very few are willing to do what is necessary to achieve it. So if you’re one of the few who is brave [...]
We have been spending a lot of time lately thinking about and discussing what goes into developing “Big Ideas”. Ideas that are so powerful that they make the crowd leap from their seats and chant your name. Or at least erupt in laughter. So I guess to begin we should define what constitutes a Big [...]
The words used in your ads are a direct reflection of your image and brand as a company. So why do so many businesses today use words that waste space and say nothing? I was watching an ad for a plumbing company who professed to help me "with all my plumbing needs". I didn't even [...]