So you want success, huh?  How badly do you want it?  Do you really want it or just “kind of” want it?  I ask because everyone says they want to be successful but very few are willing to do what is necessary to achieve it.  So if you’re one of the few who is brave [...]

We have been spending a lot of time lately thinking about and discussing what goes into developing “Big Ideas”.  Ideas that are so powerful that they make the crowd leap from their seats and chant your name.  Or at least erupt in laughter. So I guess to begin we should define what constitutes a Big [...]

The words used in your ads are a direct reflection of your image and brand as a company.  So why do so many businesses today use words that waste space and say nothing? I was watching an ad for a plumbing company who professed to help me "with all my plumbing needs".  I didn't even [...]